Van De Velde - the family name whom own Primadonna, Marie Jo and Andres Sarda, have been designing and creating lingerie since 1919. They began by making bespoke garments for independent retailers and in 1940 began producing specific lines. But it wasn't until 1980 that they became a "Brand" as we know today. Their motto has always been "Fashion with Functionality".
Today a line of lingerie takes approximately 18 months...from concept to shipping. During this process 45 employees (including pattern makers, production engineers and material sourcing specialists) plus 6 designers and a brand manager embark on a journey of mood boards and fashion books. The material and lace is sourced from only the finest suppliers and then no less than 120 prototypes are made of which only 25 are then selected. These are then taken on a "Test Trip" to gain feedback from the commercial sector. From this: 32, 34, 36D models are made for the "Fit Test". Many wear tests are done to check the wear ability and wash ability of the product. Once these tests are complete, further sizes are created in the C cup and the E cup and the whole process starts again!
This is all done in Belgium where there is the freedom to make the alterations necessary before the product is finally signed off and technical books are made for mass production.
It's all in the detail. The technical drawings and material requests are all incredibly precise to ensure that each product is made to the exact specification to guarantee the fit. For example, 20 stitches must be present every 5cm to give the right amount of elasticity for that particular product.
Each product file that is sent for production outside Belgium is at least 45 pages long per line.
All materials are sourced from Europe and are tested in Belgium. No lace or embroidery is cut by robots, it is all done by hand. Production of each line takes approximately 2 months, all of which are checked by hand for quality control.
You will not find PrimaDonna, PrimaDonna Twist, PrimaDonna Swim, Marie Jo, Marie Jo L'Aventure or Marie Jo Swim in any department store. The Van De Velde Family and their share holders only sell to us, the independent lingerie specialists, because they know that we are the best in our industry. They want every woman to be fitted correctly in the best bra - their bra - for their body.
Foundations have to agree. PrimaDonna and MarieJo products are truly beautiful and practical and if you care for your lingerie and swimwear correctly, they can last for years, making the price of these garments much more inviting. Why spend £15 on a bra that doesn't fit, is uncomfortable - and therefore rarely worn - which will probably end up in the bin? Yes £87.99 is a lot of money, but if you come into store to get fitted properly (a free service that we offer) think this:
1. Is it comfortable? Yes!
2. Do I look slimmer and do my clothes fit better? Yes!
3. Is it beautiful and makes me feel special? Yes!
4. Is it worth the price tag? Yes!!!
This is not a statistic that we have discovered online, this is from serving and fitting ladies for the last 4 years. An uncomfortable and "cheap" bra is worn a couple of times before being relegated to the bottom of your lingerie drawer, destined only for the charity bra bin. A good fitting, high quality bra is washed and worn relentlessly until 1 day - normally 18 months later - it hasn't given up the ghost, but you just know you need a new one as you've literally lived in it.
Work it out "per wear" then you'll feel better: If you, like the customers we've spoken to, wear it every week (and this is only once, assuming you have other bras to work around) for 18 months, that works out than less than £1 per wear, compared to a £15 bra that's worn twice which is £7.50 per wear. It's all in the maths ladies...Invest in your chest!
If you like to be organised, this is a great offer for you. Stock up on Christmas gifts and stocking fillers with this great bundle. Buy 2 pairs of Falke party tights and receive free sparkle socks worth £19.99! They even come with their own gift bag!
Avero in Everest
Yesterday, we received this beauty!
Available in Nantwich in the round padded shape - but don't worry all shapes are available to order - in sizes 32-38 B-E with coordinating rio brief, hot pant or thong.
Avero in Pearly Pink
Available in Nantwich and Congleton, both the padded balcony and the round shape are available with coordinating rio briefs. Other shapes and colours can be ordered.
Sakura in Evening Blue
This balcony style luxury padded bra and brief set is available in Congleton in sized 32-36 B-E. Click on the link to order yours, or call us.
Place my Order
Our best selling and award winning bra in it's brand new colour - silver blue -has finally landed!
Bra sizes available now: 32F-H, 34D-H, 36D-H, 38D-H, 40D-E
Brief styles available: Full brief M-2XL and Shorts S-2XL
To order yours, click the link at the bottom of the page and let us know what sizes and items you'd like, or call us directly
Deauville by PrimaDonna
Available in Nantwich in this beautiful silver blue. Luxury at its finest.
Coordinating briefs, choose from a shorty or a full brief, but other options are available to order
On June 6th it's National Best Friend Day! To celebrate we're offering 2 best friends the chance to win a £10 gift voucher each!
All you have to do is take a selfie of you and your best friend and tag us on social media to be in with a chance of winning! The lucky winners will be chosen at the end of the month, so there's plenty of time to get snapping! We'd be over the moon if you were in the shop at the time of the selfie and a "Brucey Bonus" prize will be added! it.
So…it's a couple of weeks since National Bra Fitting Week and what an incredible week it was!
Here in Foundations of Nantwich and Foundations of Congleton we were inundated with ladies who had never been fitted before, or who had seen/ heard about the National Event and decided to come along for the first time in a long time!
A mass of happy customers left the shops feeling comfortable, confident and brimming with joy. Many left wearing their new purchase AND with perfect posture! With the quote of the week being “I can see my waist again!” It was a truly magical week and we really feel like our message was received loud and clear: It's all about the fit and we really do know what we're doing. The benefits of a wearing a correctly fitting bra are:
Ultimate comfort, healthy breasts (no unsightly bulges or naughty wires poking into tender tissue), improved posture, perky boobs and as our customer pointed out, you'll look slimmer, clothes will fall better and you'll walk with confidence!
But of course, this isn't just a one off occurrence, Foundations provides this service on a daily basis. We pride ourselves on knowing our brands and products and fitting each and every customer. Every bra fits differently, we are professionals and know what shapes and styles suit which body shapes. So why traipse around with a handful of bras in a huge store, not really knowing if what you've picked up is the right size and where nobody is there to help you? You can visit your local independent boutique, who are selling even more sizes and ranges at the RRP. We'll do all of the work so that you don't have to and you can simply enjoy the experience of being properly looked after.
It's not too late. There's no need to book an appointment, but if you would prefer to see us outside the normal hours you can book via our appointments page. And we can do all this with your bra on, so complete discretion!
Don't buy ill-fitting bras online, come in and get fitted this summer!
Foundations Nantwich have a huge range of nursing bras with coordinating briefs and nighties that have an incredible 30% off (*in store only), throughout the month of March leading up to Mothers Day. We have bras from 32D - 38H for you to choose from.
Brands included in the offer are HotMilk and Royce. To find out more call 01270 626429 or use the contact page to ask us a question or reserve yours. If you're unsure of how to find out your size, watch the video below.
Swimwear...Here's a sneak peak at one of our bolder choices of swimwear this Summer. This show-stopper is from Maison Lejaby, whom have braved the market of swimwear this year. If you've worn the lingerie previously, this is very exciting and a must try. And don't panic, if tartan and plunging necklines aren't your thing, there are more beautiful, colourful and elegant pieces coming soon to both shops. So pop in and see what style suits you. Holidays are upon us after all.